What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

2013 marked 21 years since Sunderland city status from HM The Queen, on 23rd March 1992.

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Another fantastic event at the seafront this weekend, with the Festival of Transport. https://t.co/WqN5HN5eix https://t.co/gbAClFfuFe 22 hours 12 min ago
RT : Summer Holiday Fun at Sunderland Museum & Winter Gardens! See all our great activities and events at… https://t.co/RcUsOKJmhW 1 day 20 hours ago
RT : It's been 10 days since Sunderland was named on the shortlist! See how you can show support: https://t.co/HGXcGy2zn1 3 days 13 hours ago
Looking for ideas to keep the kids entertained over the next six weeks? Look no further https://t.co/S9UO9E6UYx https://t.co/fuHWY3vJOU 3 days 21 hours ago
We're proud to sponsor the guys . Great to see them flying our flag today. https://t.co/AC3bZO52yG 4 days 13 hours ago
RT : Thrilling. Twisting. Traversing. The ICONIC Hawks of the sky, the British at the today.… https://t.co/n52e7iD2Zu 4 days 20 hours ago
RT : How lucky we are to see display three days in a row. We ❤️ you too! https://t.co/3AA03Z2Wo4 4 days 21 hours ago
A glorious morning at the seafront. If you can't make it to make sure you pay a visit over the summer. https://t.co/BjyxTpxEKo 4 days 23 hours ago
RT : Finally we have blue skies and sunshine! Just in time for arriving shortly https://t.co/trhXrMACuE 5 days 17 hours ago
Nice deckchair 😉 https://t.co/kOCYIuWqb0 5 days 20 hours ago
RT : Heading down to this weekend? Make sure you pop along to the pop up city by for a chance… https://t.co/Zu8z4eqbgg 5 days 22 hours ago
RT : We're monitoring the weather but at the moment everything is still going ahead as planned 6 days 1 hour ago
RT : What's On Autumn 17, a superb selection of shows... Theatre, music, comedy and art for all! - https://t.co/ATOpDxnAqV 6 days 17 hours ago

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Supporting the Sunderland City of Culture bid 2021