What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Blockbuster West End shows are staged at the Sunderland Empire, the biggest theatre between Edinbugh and Manchester.

Twitter

Got your panto tickets yet? Oh no you haven’t? Get them quick, 4 weeks until show time . https://t.co/vGogtoPZeG 5 hours 3 min ago
This is brilliant! Sums us up perfectly, well done ! https://t.co/tXvucTdnDJ 1 day 2 hours ago
RT : Call for artists for an amazing opportunity to work with us on artistic commission working with… https://t.co/VoDFVfa2rV 1 day 4 hours ago
Looking for some different gifts or festive treats? There's a winter craft and food fayre at tomorrow. https://t.co/22h4Nu7jUi 1 day 8 hours ago
RT : Just a few weeks left of our EARLY BIRD DISCOUNT on entries to the and ! Don't miss out. Ente… https://t.co/hsNViSYkTi 1 day 20 hours ago
Some great ideas in here for activities and this weekend. https://t.co/ptW8ncKrlJ 2 days 50 min ago
Wow that’s a big Christmas tree! Preparations well underway in Keel Square for the Christmas lights switch on, Thur… https://t.co/lePbH9yRuG 2 days 2 hours ago
RT : For any lovers of Sunderland and local history, our DVD will make a great Christmas gift and is now available for £… https://t.co/thK6TjX0uQ 3 days 22 hours ago
RT : An Evening of Swing and Sparkle - book your Christmas party night . 4 courses, live music. Only £35pp!… https://t.co/b5Dt32RRiB 4 days 2 hours ago
There’s a winter craft and food after at on Saturday with gifts, food, children’s activities and more.… https://t.co/lzCLgu3S1K 4 days 21 hours ago
RT : Its here!!! We are so excited to host Canny Carnival a Festival of Arts for ages 5 and under. https://t.co/WCWzkUHeQu 1 week 7 hours ago
Nothing better than fish and chips at the beach! https://t.co/B6z4Yekavx 1 week 1 day ago
Thanks very much, we’re glad you enjoyed it! 1 week 1 day ago
Fantastic news! 1 week 1 day ago
Great to hear that so many people came to . https://t.co/E8ZgBv667e https://t.co/bsSEq8Drcj 1 week 1 day ago

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Supporting the Sunderland City of Culture bid 2021