What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Sunderland is one of the few cities in the UK to have a river, beautiful coastline and two award winning beaches at Roker and Seaburn.

Twitter

RT : Oktoberfest is here at Sunderland! https://t.co/JQinpJIZkP https://t.co/mMo4SLpZQ7 12 hours 16 min ago
Sunderland Illuminations most certainly is magical, thanks ! Tickets onsale now https://t.co/T4VPpb9bUd https://t.co/m4pyZV9CgB 16 hours 51 min ago
There's so much going on for Houghton Feast's 50th anniversary. The 10 day celebration starts Friday 6 October. https://t.co/ihgUb0yWfm 2 days 20 hours ago
Yes, the evening before the opening to the general public. 3 days 8 hours ago
Thousands of people have bought tickets for Roker Park at . Have you got yours yet? https://t.co/xyhTquqplj 3 days 15 hours ago
This guy's got the right idea, beautiful day for relaxing in the sun in Mowbray Park. https://t.co/ShhVrZpLHA 3 days 18 hours ago
Ooh now this looks like a good lunch at a fantastic price. https://t.co/X3UurxHxLS 4 days 17 hours ago
RT : Two days left: Britain's Got Talent star comes to Arts Centre Washington https://t.co/zyLFNw7FHs 5 days 10 hours ago
All the fun of the fair at Washington Carnival, 10am-4pm today at Albany Park. https://t.co/lZuUqe7lYU 1 week 2 days ago
Fantastic news from our friends , 21 ships already signed up for next year! https://t.co/gaiWKa8App 1 week 3 days ago
RT : Book now for the ultimate feel-good musical joining us 17 Oct - 11 Nov '17! https://t.co/Izka8Ssvfw https://t.co/8f4H38GdGu 1 week 4 days ago
Tickets available online now for Sunderland Illuminations, £1 per person. Always a great family night out.… https://t.co/k51DMfTMIe 1 week 4 days ago
RT : Vote for your favourite Sunderland park to be named the UK's park of the year.https://t.co/AI1na6Kndz 1 week 4 days ago
We're proud of our city and proud to support City of Culture bid. Here's how to show your support https://t.co/0nNdF0Fbx7 1 week 5 days ago

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