What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Sunderland is one of the few cities in the UK to have a river, beautiful coastline and two award winning beaches at Roker and Seaburn.


Difficult to pick a favourite from the 53 entries in the Awards but Cecilia has definitely caught our e… https://t.co/j72aSwTEUD 4 hours 51 min ago
We’re at the launch of the Awards exhibition and the painting are amazing. The exhibition i… https://t.co/Sl7xo0m8Ay 5 hours 22 sec ago
RT : You can help the spread the word about the Tall Ships fleet coming to Sunderland, the first port in the Tall Ships… https://t.co/5x7yde7YjK 7 hours 38 min ago
RT : We are delighted that the restoration project is up for a gong in the RIBA (Royal Institute of British Architects)… https://t.co/5G3wwMxh3C 7 hours 41 min ago
RT : Oh what a night! The REVIEWS are coming in and it looks like the PRESS NIGHT for was a hit! ♥️🎭 Runn… https://t.co/iBDsaJeYHL 7 hours 43 min ago
RT : Now only 2 days from opening of our next exhibition – the BP Portrait Award 2017 represents… https://t.co/Jc5YorDWSH 7 hours 44 min ago
Have you seen our lovely artwork of seafront events and attractions at Seaburn Metro station? We’re biased but it l… https://t.co/xFcxSo9SQb 1 day 2 hours ago
RT : Our new exhibition opens 10am on Sat 24 March - the BP Portrait Award 2017. Previously on show at https://t.co/wTFZnYgGbC 1 day 7 hours ago
RT : Great time earlier with and in preparation for and Active Sun… https://t.co/9ehu3c9jjC 1 day 8 hours ago
RT : 3 days to go! Join us for the opening of the new NGCA and the preview of Fiona Crisp: Material Sight this Friday 23… https://t.co/8wroUBD2XL 1 day 9 hours ago
RT : Dur dur dur… War of the Worlds (the comedy version) comes to ACW 6 April! Join as they recreate dead… https://t.co/hfAD9UfRLU 1 day 9 hours ago
RT : What a beautiful morning with at Port of Sunderland! https://t.co/62wlYQlCk0 1 day 11 hours ago
RT : It's ! Why not visit Sunderland Museum & Winter Gardens to celebrate it! FREE & open… https://t.co/d85gmirq91 1 day 13 hours ago
If you’ve never seen , it’s third time lucky. This fantastic show is on until 31 March. https://t.co/1GAfAGP4Bs 1 day 14 hours ago
We couldn’t agree more , the North East coast is beautiful, and we spotted our lovely in… https://t.co/D8oRXIfhvq 2 days 3 hours ago


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